INFORMATIONAL PRODUCT DIFFERENTIATION AS A BARRIER TO ENTRY

被引:22
作者
BAGWELL, K
机构
[1] Northwestern University, Evanston
关键词
D O I
10.1016/0167-7187(90)90016-T
中图分类号
F [经济];
学科分类号
02 ;
摘要
In a market for experience goods, the products of an incumbent firm and a new entrant are informationally differentiated. A signalling model is analyzed, and it is shown that informational product differentiation can be a barrier to entry (even under 'pro-entry' assumptions). Furthermore, when products are informationally differentiated, cost-based notions of predation are argued inappropriate. © 1990.
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页码:207 / 223
页数:17
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