Gender perspective on corporate Public Relations: a comparative study of the presence of women entrepreneurs in press

被引:2
作者
Romero Quintero, Edelmira [1 ]
机构
[1] Univ Malaga, Publicidad & Relac Publ, Malaga, Spain
来源
REVISTA INTERNACIONAL DE RELACIONES PUBLICAS | 2011年 / 1卷 / 02期
关键词
Gender perspective; Business; Public Relations; Communication; Media;
D O I
10.5783/RIRP-2-2011-12-221-236
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Many studies show and confirm the difference between women and men in the media. This comparative study looks for reflecting the quantitative and qualitative present and difference between women and men in the business/private sector. The increased presence of women in business is not reflected in the media. Try studying the reasons and differences in the business strategies of Public Relations, is one of the keys to take advantage of circumstances and work better in the inclusion of gender perspective in the area from which distributes much of the wealth through the society.
引用
收藏
页码:221 / 236
页数:16
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