THE WORLD OF IMAGES AS A POLITICAL REALITY

In offered article the phenomenon of political image in a context of a virtual political reality is considered. This theme is relevant because till now there is a set of different interpretations in the definition of political image essence in the sphere of a political reality. The political reality has constructivist character since it is generated by the creative certificate of consciousness. In this process the political culture which bears itself the certain codes responsible for perception of events and the phenomena has enormous value. It is actually possible to speak about existence of the special world - the world of political images. Its reality possesses the doubtless reliability in the people opinion and directly influences on their perception of carriers of various typified roles - images. The image thus can be defined as an artificially created con, a simulacrum operating in the sphere of a virtual political reality. Getting into consciousness of the audience, it influences on people perception of events and phenomena. Considering the plurality of a reality, it is possible to speak about the plurality of political images which represent in aggregate the special world which is, in turn, a specific political reality which is formed in minds of people by means of modern mass media and communications.