MODELS OF MAN AS DEFINED BY MARKETING RESEARCH

被引：5

作者：

KOVER, AJ ^{[1
]}

机构：

[1] FOOTE CONE & BELDING,NEW YORK,NY

来源：

关键词：

D O I：

10.2307/3149356

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：129 / 132

页数：4

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[2]

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[4]

Katz E., 1955, PERSONAL INFLUENCE

[5]

LAZARSFELD PF, 1959, EVIDENCE INFERENCE

[6] YES - THERE ARE GENERALIZED OPINION LEADERS [J].

MARCUS, AS ;

BAUER, RA .

[7]

ROKEACH M, 1963, NOV AM ASS ADV AG EA

[8]

Weber M., 1927, GEN EC HIST