ENVIRONMENTAL SCANNING FOR CORPORATE-PLANNING

被引:79
作者
FAHEY, L [1 ]
KING, WR [1 ]
机构
[1] UNIV PITTSBURGH,GRAD SCH BUSINESS,PITTSBURGH,PA 15213
关键词
D O I
10.1016/0007-6813(77)90010-6
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:61 / 71
页数:11
相关论文
共 11 条
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[7]  
KOTLER P, 1966, BUSINESS MANAGEM JAN, P32
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[10]  
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