ARE WOMEN EVALUATED MORE FAVORABLY THAN MEN - AN ANALYSIS OF ATTITUDES, BELIEFS, AND EMOTIONS

In an experiment in which male and female respondents evaluated the social category of women or men on several types of measures, analysis of respondents' attitudes toward the sexes and of the evaluative content of their beliefs established that they evaluated women more favorably than men. In addition, analysis of respondents' emotional reactions toward women and men did not yield evidence of negativity toward women at the emotional level. Nor did it appear that respondents' very positive evaluations of women masked ambivalence toward them. This research, therefore, provides strong evidence that women are evaluated quite favorably—in fact, more favorably than men. Copyright © 1991, Wiley Blackwell. All rights reserved