A TRANSACTION COST PERSPECTIVE ON VERTICAL CONTRACTUAL STRUCTURE AND INTERCHANNEL COMPETITIVE STRATEGIES

被引：123

作者：

DWYER, FR ^{[1
]}

OH, S ^{[1
]}

机构：

[1] KANGWEON NATL UNIV,BUSINESS ADM,CHUNCHEON,SOUTH KOREA

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 02期

关键词：

D O I：

10.2307/1251262

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：21 / 34

页数：14

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