STRATEGIC MARKETING PROBLEMS, CASES AND COMMENTS - KERIN,RA, PATERSON,RA

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作者：

SUTCLIFFE, J

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JOURNAL OF THE MARKET RESEARCH SOCIETY | 1987年 / 29卷 / 03期

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F [经济];

学科分类号：

02 ;

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页码：372 / 373

页数：2

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