THE IMPACT OF PRODUCT-RELATED ANNOUNCEMENTS ON CONSUMER PURCHASE INTENTIONS

被引：0
作者：
BURKE, RR
CHO, J
DESARBO, WS
MAHAJAN, V
机构：
[1] ARIZONA STATE UNIV,TEMPE,AZ 85287
[2] UNIV MICHIGAN,ANN ARBOR,MI 48109
[3] SO METHODIST UNIV,DALLAS,TX 75275
来源：
ADVANCES IN CONSUMER RESEARCH | 1990年 / 17卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：342 / 350
页数：9
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