ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES

被引：372

作者：

CLARKE, DG ^{[1
]}

机构：

[1] BRIGHAM YOUNG UNIV,PROVO,UT 84601

来源：

关键词：

D O I：

10.2307/3151017

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：345 / 357

页数：13

共 56 条

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[2]

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[3]

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[4]

ALMON S, 1965, ECONOMETRICA, V33

[5]

BALL RJ, 1969, BRIT J MARK, V4, P202

BASS, FM ;

PARSONS, LJ .

[7]

BASS FM, 1972, J MARKETING RES, V9

[8]

BASS FM, 1971, J MARKETING RES, V8

[9]

BECKWITH NE, 1972, J MARKETING RES, V9

[10] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J].

BLOCH, H .