PERCEPTIONS OF FIRM QUALITY - A CAUSE OR RESULT OF FIRM PERFORMANCE

被引：170
|
作者：
MCGUIRE, JB [1 ]
SCHNEEWEIS, T [1 ]
BRANCH, B [1 ]
机构：
[1] UNIV MASSACHUSETTS,AMHERST,MA 01003
来源：
JOURNAL OF MANAGEMENT | 1990年 / 16卷 / 01期
关键词：
D O I：
10.1177/014920639001600112
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article examines two issues regarding the formation and effects of qualitative perceptions offirm performance: First, do firm quantitative measures of performance influence perceptions offirm management quality? Second, do perceived firm qualities affect measures of firm financial performance? We examined data from Fortune magazine's survey of corporate reputations as a source for measures of perceivedfirm quality. The results suggest thatfinancial measures of both risk and return influenced perceptions offirm quality. Moreover, perceptions offirm quality, though correlated with the subsequent performance of specific financial performance measures, were generally more closely related to priorfinancial performance than to subsequent financial performance. © 1990, Sage Publications. All rights reserved.
引用
收藏
页码：167 / 180
页数：14
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