Elements of eco-efficiency: Theoretical and empirical findings in the coca-cola system

Eco-efficiency research, arising from the decade of 1990, transcended the governmental legislation limits inside of the organizations, and joined the businesses agenda, and companies are trying to establish patterns of production that result in products and services that meet the conservation of the environment. Thus, this study aimed to: (i) review the system as Coca-Cola seeks maximize the eco-efficiency of their actions and (ii) identify the actions developed in a perspective of management eco-efficient by a focal company belonging to the Coca-Cola System. For this, was conducted a case study of descriptive nature. Data were collected through documentary research in the Coca-Cola System and semi-structured interviews with two people involved in environmental management company's focus. Finally, it was observed that the system has developed an environmentally friendly and which provide a satisfactory eco-efficiency in all elements that form. However, it appears that the organization still has to move over land as it pertains to the management of packages of long durability and power consumption.