THE ROLE OF MOOD IN ADVERTISING EFFECTIVENESS

被引：293

作者：

BATRA, R ^{[1
]}

STAYMAN, DM ^{[1
]}

机构：

[1] CORNELL UNIV,JOHNSON SCH MANAGEMENT,ITHACA,NY 14853

来源：

JOURNAL OF CONSUMER RESEARCH | 1990年 / 17卷 / 02期

关键词：

D O I：

10.1086/208550

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：203 / 214

页数：12

共 23 条

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