An empirical assessment of retail service quality in India

The retail sector is very important for Indian economy contributing around 22% to GDP and creating around 8% employment. The service quality provided by the Indian retail industry is very crucial for the success of this sector. This study aims at assessing the retail service quality in India from customer's perspective. This study is carried out in the Indian state Orissa located in eastern part of the country. This study uses a structured reliable questionnaire developed on the basis of literature review to capture the consumer's perception towards the Indian retail service quality. This study identifies nine dimensions which may influence retail service quality specially carried out in apparel stores. This study also establishes the impact of these dimensions on overall service quality. This study will be useful to Indian retailers and other stake holders in setting the standards in each of the identified dimension and develop on it.