DEVELOPMENT OF THE STAKEHOLDER MARKETING AT THE ENTERPRISES IN TRANSPORTATION AND LOGISTIC SYSTEM

被引：0

作者：

Popova, Nadiia Vasylivna ^{[1
,2
]}

Shynkarenko, Volodymyr Grygorovych ^{[3
,4
]}

机构：

[1] Kyiv Natl Univ Trade & Econ, Kharkiv Trade & Econ Inst, Econ Sci, Kharkov, Ukraine

[2] Kyiv Natl Univ Trade & Econ, Kharkiv Trade & Econ Inst, Dept Mkt, Kharkov, Ukraine

[3] Kharkiv Natl Automobile & Highway Univ, Econ, Kharkov, Ukraine

[4] Kharkiv Natl Automobile & Highway Univ, Dept Management, Kharkov, Ukraine

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2016年 / 03期

关键词：

transportation and logistic service marketing; stakeholder marketing; stakeholder marketing development; stakeholder approach; transportation and logistic system enterprises; transport and logistic clusters;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The article deals with problems of stakeholder marketing development at the enterprises in transportation and logistic system in the cluster network. The conceptual model of the development is suggested on the basis of stakeholder marketing peculiaritiesan alysis. Mechanism of realization considering perspectives to form transportation and logistic clusters in Ukraine is also proposed. Further areas for scientific studies on stakeholder marketing development are defined in the article.

引用

页码：66 / 75

页数：10

共 14 条

[11]

MISHIN VM, 2007, ISSLEDOVANIE SISTEM

[12]

Ruiz-Roqueni M., 2012, J MODERN ACCOUNTING, P811

[13] The New Marketing Myopia [J].