DEVELOPMENT OF THE STAKEHOLDER MARKETING AT THE ENTERPRISES IN TRANSPORTATION AND LOGISTIC SYSTEM

被引：0

作者：

Popova, Nadiia Vasylivna ^{[1
,2
]}

Shynkarenko, Volodymyr Grygorovych ^{[3
,4
]}

机构：

[1] Kyiv Natl Univ Trade & Econ, Kharkiv Trade & Econ Inst, Econ Sci, Kharkov, Ukraine

[2] Kyiv Natl Univ Trade & Econ, Kharkiv Trade & Econ Inst, Dept Mkt, Kharkov, Ukraine

[3] Kharkiv Natl Automobile & Highway Univ, Econ, Kharkov, Ukraine

[4] Kharkiv Natl Automobile & Highway Univ, Dept Management, Kharkov, Ukraine

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2016年 / 03期

关键词：

transportation and logistic service marketing; stakeholder marketing; stakeholder marketing development; stakeholder approach; transportation and logistic system enterprises; transport and logistic clusters;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The article deals with problems of stakeholder marketing development at the enterprises in transportation and logistic system in the cluster network. The conceptual model of the development is suggested on the basis of stakeholder marketing peculiaritiesan alysis. Mechanism of realization considering perspectives to form transportation and logistic clusters in Ukraine is also proposed. Further areas for scientific studies on stakeholder marketing development are defined in the article.

引用

页码：66 / 75

页数：10

共 14 条

[1] Stakeholder marketing: Beyond the four Ps and the customer [J].

Bhattacharya, C. B. ;

Korschun, Daniel .

JOURNAL OF PUBLIC POLICY & MARKETING, 2008, 27 (01) :113-116

[2]

Deshpande S., 2015, SOCIAL BUSINESS, P229

[3]

Freeman R.E, 1984, STRATEGIC MANAGEMENT, DOI DOI 10.1017/CBO9781139192675

[4] A stakeholder perspective of the value proposition concept [J].

Frow, Pennie ;

Payne, Adrian .

EUROPEAN JOURNAL OF MARKETING, 2011, 45 (1-2) :223-240

[5] Stakeholder Marketing: Why "Stakeholder" Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and Why the Future Is Bright for Stakeholder Marketing [J].

Gundlach, Gregory T. ;

Wilkie, William L. .

JOURNAL OF PUBLIC POLICY & MARKETING, 2010, 29 (01) :89-92

[6] Stakeholder marketing: theoretical foundations and required capabilities [J].

Hillebrand, Bas ;

Driessen, Paul H. ;

Koll, Oliver .

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2015, 43 (04) :411-428

[7]

Hult G.T.M., 2011, AMS REV, V1, P44, DOI [10.1007/s13162-011-0002-5, DOI 10.1007/S13162-011-0002-5, 10.1007/S13162-011-0002-5]

[8] Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective [J].

Laczniak, Gene R. ;

Murphy, Patrick E. .

JOURNAL OF PUBLIC POLICY & MARKETING, 2012, 31 (02) :284-292

[9]

Lawrence B., 2009, 09200 MARK SCI I

[10] A Stakeholder-Unifying, Cocreation Philosophy for Marketing [J].

Lusch, Robert F. ;

Webster, Frederick E., Jr. .

JOURNAL OF MACROMARKETING, 2011, 31 (02) :129-134

← 1 2 →