SOCIALLY CONSCIOUS CONSUMER

被引:299
作者
ANDERSON, WT [1 ]
CUNNINGHAM, WH [1 ]
机构
[1] UNIV TEXAS, COLL BUSINESS ADM, AUSTIN, TX 78712 USA
关键词
D O I
10.2307/1251036
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:23 / 31
页数:9
相关论文
共 46 条
[1]  
ADLER L, 1966, HARVARD BUS REV, V44, P59
[2]  
AUSTIN RW, 1965, HARVARD BUS REV, V43, P45
[3]  
BELL D, 1971, PUBLIC INTEREST, P5
[4]   TRADITIONAL SOCIALLY RESPONSIBLE PERSONALITY [J].
BERKOWITZ, L ;
LUTTERMAN, KG .
PUBLIC OPINION QUARTERLY, 1968, 32 (02) :169-185
[5]   AFFECTING THE SALIENCE OF THE SOCIAL-RESPONSIBILITY NORM - EFFECTS OF PAST HELP ON THE RESPONSE TO DEPENDENCY RELATIONSHIPS [J].
BERKOWITZ, L ;
DANIELS, LR .
JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (03) :275-281
[6]   PERSONALITY VARIABLES AND CONSUMER DECISION PROCESS [J].
BRODY, RP ;
CUNNINGHAM, SM .
JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) :50-57
[7]  
Cooley W. W., 1962, MULTIVARIATE PROCEDU
[8]   MARKET SEGMENTATION BY MOTIVATION AND ATTITUDE [J].
CUNNINGHAM, WH ;
CRISSY, WJE .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) :100-102
[9]  
DAVENPORT J, 1971, FORTUNE, V83, P152
[10]  
DAVENPORT J, 1971, FORTUNE, V83, P90