THE COMMUNICATION STRATEGY: AN ALTERNATIVE FOR KNOWLEDGE MANAGEMENT IN THE MUNICIPAL UNIVERSITY CENTERS (MUC)

被引：0

作者：

Garcia Rodriguez, Anicel ^{[1
]}

Alvarez Gonzalez, C. Arelys R. ^{[1
]}

机构：

[1] Univ Cienfuegos Carlos Rafael Rodriguez, Cienfuegos, Cuba

来源：

REVISTA UNIVERSIDAD Y SOCIEDAD | 2014年 / 6卷 / 01期

关键词：

Communication strategy; alternative; knowledge management; municipal university centers;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The communication strategies are tools that by means of the planning of actions starting from the referent, basic credo, thematic axes and strategic objectives (or other elements within it, according to authors' approaches) allow the spreading and socialization of the daily work of the Municipal University Centers (MUC) in the municipalities. In the following work are presented the results of the implementation of the communication strategy of the MUC in the municipality Cumanayagua which has allowed an appropriate knowledge management with local benefits, along with the understanding and synergic work with the key processes and media. The appropriate application of this same strategy reflects a bigger social recognition of what higher education in the community is and has been.

引用

页码：61 / 70

页数：10

共 50 条

[11] Libraries as knowledge management centers [J].

Parker, Kevin R. ;

Nitse, Philip S. ;

Flowers, Kay A. .

LIBRARY MANAGEMENT, 2005, 26 (4-5) :176-+

[12] Knowledge management and communication [J].

Klimesova, Dana ;

Brozova, Helena .

WMSCI 2006: 10TH WORLD MULTI-CONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL VII, PROCEEDINGS, 2006, :82-+

[13] Information Communication Technology Applications used to Enhance Knowledge Management in the University Libraries of Pakistan [J].

Arshad, Sadia ;

Rehman, Hafiz Abdur ;

Rahoo, Liaquat Ali ;

Nagar, Muhammad Ali Khan .

2018 5TH IEEE INTERNATIONAL CONFERENCE ON ENGINEERING TECHNOLOGIES AND APPLIED SCIENCES (IEEE ICETAS), 2018,

[14] Knowledge Management in the Smart University [J].

Tikhomirova, Natalia ;

Tikhomirov, Vladimir ;

Maksimova, Valentina ;

Telnov, Yury .

PROCEEDINGS OF THE 13TH EUROPEAN CONFERENCE ON KNOWLEDGE MANAGEMENT, VOLS 1 AND 2, 2012, :1172-1178

[15] COMMUNICATION IN KNOWLEDGE Transfer Management [J].

Pitra, Zbynek ;

Zauskova, Anna .

COMMUNICATION TODAY, 2014, 5 (02) :50-65

[16] Knowledge management framework for the development of an effective knowledge management strategy [J].

Mostert, J. C. ;

Snyman, M. M. M. .

SOUTH AFRICAN JOURNAL OF INFORMATION MANAGEMENT, 2007, 9 (02)

[17] The Relationship between Knowledge Management and Organizational Health among Employees of Health Centers in Ahvaz Jundishapur University [J].

Alimehr, Mostafa ;

Tahmasebi, Mohsen Jalili ;

Rastak, Laleh ;

Moradi, Ahmad ;

Naghavi, Hagar ;

Bazi, Reza Gahan ;

Kord, Ali .

JOURNAL OF RESEARCH IN MEDICAL AND DENTAL SCIENCE, 2019, 7 (02) :137-144

[18] Research on Knowledge Management Strategy [J].

Zhang Xionglin ;

Guo Qi ;

Zhang Hongbing .

ADVANCES IN MANAGEMENT OF TECHNOLOGY, PT 1, 2008, :361-+

[19] Strategy and knowledge in organizational management [J].

Orozco Castro, Luis Antonio ;

Andres Chavarro-Bohorquez, Diego ;

Rivera Rodriguez, Hugo Alberto .

REVISTA UNIVERSIDAD EMPRESA, 2007, 9 (13) :37-58

[20] Manufacturing knowledge management strategy [J].

Shaw, D ;

Edwards, JS .

INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 2006, 44 (10) :1907-1925

← 1 2 3 4 5 →