ACCOMPLISHMENT OF SELECTED PACKAGE FUNCTIONS IN E-COMMERCE

被引：0

作者：

Korzeniowski, Andrzej ^{[1
]}

Jasiczak, Jan ^{[2
]}

机构：

[1] Univ Econ Poznan, Higher Sch Logist, Poznan, Poland

[2] Poznan Univ Econ, Poznan, Poland

来源：

LOGFORUM | 2005年 / 1卷 / 01期

关键词：

package; package functions; e-commerce;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The evolution of electronic commerce has had an impact on the functions of product packages. The authors have evaluated the protective, information provision, marketing and environmental values of packages used by online bookstores and computer hardware stores. Such packages rated above 4 (on a 5-point scale) in their protection and information provision value but fell short of the expected standards on their marketing and environmental protection performance. The article provides positive examples and causes of inadequate functionality.

引用

页数：7