Web Campaigns: Popular Culture and Politics in the U.S. and French Presidential Elections

被引：0
作者：
Serfaty, Viviane [1 ]
机构：
[1] Univ Paris Est Marne La Vallee, Champs Sur Marne, France
来源：
CULTURA LENGUAJE Y REPRESENTACION-REVISTA DE ESTUDIOS CULTURALES DE LA UNIVERSITAT JAUME I | 2010年 / 8卷
关键词：
Internet; elections; campaigns; politics; website; popular culture; emotion; informality; aesthetics; Facebook; YouTube;
D O I：
暂无
中图分类号：
G [文化、科学、教育、体育]; C [社会科学总论];
学科分类号：
03 ; 0303 ; 04 ;
摘要：
This study examines the campaign websites of presidential candidates during the 2007 election in France and the 2008 presidential campaign in the u.s. Positing the Internet and social networks as a manifestation of popular culture, it examines the reasons for the use of information technology in electoral campaigns. It also attempts to elucidate the reasons for the adoption of the codes of popular culture by exploring the concept of informalization as well as the significance of emotion in online campaign strategies.
引用
收藏
页码：115 / 129
页数：15
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