A Study on the Attitude of Indian Entrepreneurs towards Global Franchise Business in India

被引：0
作者：
Maharana, Narayana [1 ]
机构：
[1] Berhampur Univ, Dept Business Adm, Ganjam, Odisha, India
来源：
PACIFIC BUSINESS REVIEW INTERNATIONAL | 2016年 / 9卷 / 01期
关键词：
Foreign Franchises; Entrepreneurship; Pro-Business; Cultural Differences;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Franchising has the capability to thrive wherever an open business market exists; no matter it is India or any other country across the globe. With a growing population of more than one billion and a rapidly growing middle class and upper middle class with a much-heralded entrepreneurial streak, India has attained the potential of pro-business attitude. At the same time Indian government is clearly working towards creating & fostering an open and profitable business environment for the citizens and corporate houses. If we consider all the above three favourable factors together we can say that India is an ultimate destination for the success and growth of franchise. However, foreign franchises that choose India to operate have to be very flexible in order to overcome various cultural differences and diversity in lifestyle of people which varies from state to state. The study addresses the attitude of Indian entrepreneurs towards issues associated with the global franchise business and its format of operation in Indian context keeping the risk associated, market condition and the rate of success in mind.
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收藏
页码：31 / 39
页数：9
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