COMPARISON OF HOUSEWIFE DECISION MAKING IN 2 SOCIAL CLASSES

被引：7

作者：

FRY, JN ^{[1
]}

SILLER, FH ^{[1
]}

机构：

[1] UNIV WESTERN ONTARIO,SCH BUSINESS ADM,LONDON,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/3150291

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：333 / 337

页数：5

共 10 条

[1]

Brim OG, 1962, PERSONALITY DECISION

[2]

Crowne D., 1964, APPROVAL MOTIVE STUD

[3]

CUNNINGHAM SM, 1967, RISK TAKING INFORMAT

[4]

Janis I.L., 1959, PERSONALITY PERSUASI, P55

[5]

KATONA G, 1955, CONSUMER BEHAVIOR DY

[6] DEVELOPMENT OF BRAND LOYALTY - EXPERIMENTAL STUDY [J].

MCCONNELL, JD .

[7]

RAINWATER L, 1959, WORKINGMANS WIFE

[8] THE DEVELOPMENT OF BRAND LOYALTY [J].

TUCKER, WT .

[9] THE DEAL-PRONE CONSUMER [J].

WEBSTER, FE .

[10]

WILSON CL, 1966, P NATIONAL C AM MARK