#ZYTNIAGATE SOCIAL NETWORKING COMMUNITY MANAGERS LITERACY

被引：0

作者：

Wojciechowski, Lukasz P. ^{[1
]}

机构：

[1] Univ Ss Cyril & Methodius, Fac Mass Media Commun, Nam J Herdu 2, Trnava 91701, Slovakia

来源：

EUROPEAN JOURNAL OF SCIENCE AND THEOLOGY | 2016年 / 12卷 / 05期

关键词：

community; manager; education; photography; social media;

D O I：

暂无

中图分类号：

B9 [宗教];

学科分类号：

010107 ;

摘要：

The topic of internet sources, authorship, and all over the context in which these are used, applied and interpreted is here presented based on a case study of an online communication campaign of the company that happened to be the biggest fail of the year 2015 in Poland. On one hand, we approach the situation from the point of view of semiotics, interpretation of visual materials and socio-cultural context. One the other hand, we introduce the topic of responsibility, level of education in general, internet literacy of communication agency employees and their competence and knowledge as the result of educational process.

引用

页码：117 / 124

页数：8