MARKETING THEORY AND METATHEORY - BARTELS,R

被引：0

|

作者：

LAZER, W ^{[1
]}

机构：

[1] MICHIGAN STATE UNIV,E LANSING,MI

来源：

JOURNAL OF MARKETING | 1971年 / 35卷 / 02期

关键词：

D O I：

10.2307/1249923

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：103 / 104

页数：2

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