THE EFFECTS OF A DIRECT MAIL COUPON ON BRAND CHOICE BEHAVIOR

被引：121
作者：
BAWA, K
SHOEMAKER, RW
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 04期
关键词：
D O I：
10.2307/3151384
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：370 / 376
页数：7
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