THE CONCEPTUAL ISSUES OF RURAL TOURISM SERVICE SYSTEM QUALITY

Paper presents the analysis about the conceptual issues of developing tourism service system at rural areas. The efficiency of service management covers the implications about the demand of tourism services and their quality measurements. Regional products become the important issue to enlarge the services content and to create originated supply for modern tourists. The regional derivatives of local products which are the object of cultural heritage serve to implement marketing concept oriented to target market with customers' needs variety. Tourism service management effectiveness covers interdisciplinary perspective with implementation of special resources with their impact complexity to selected region. Business entities with specific structure of human resources, special managerial decisions try to stimulate effectiveness of their adoption to environmental peculiarities, operational and strategic business management and decisions upon space marketing.