CONDUCTING FOCUS GROUP SESSIONS

被引:126
作者
FOLCHLYON, E [1 ]
TROST, JF [1 ]
机构
[1] TROST ASSOCIATES INC,NORWALK,CT 06851
关键词
D O I
10.2307/1965656
中图分类号
C921 [人口统计学];
学科分类号
摘要
引用
收藏
页码:443 / 449
页数:7
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JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) :353-364
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GAGE TJ, 1980, ADVERTISING AGE 0204, pS19
[3]  
MCDANIEL C, 1979, AKRON BUS ECON REV, V10, P14
[4]  
REYNOLDS FD, 1978, J ADVERTISING RES, V18, P21
[5]  
SZYBILLO GJ, 1979, J ADVERTISING RES, V19, P29