CONSUMER INFORMATION INNOVATION FOR SOUTH AFRICAN TOUR OPERATORS

被引：0

作者：

Potgieter, M.

de Jager, J. W.

van Heerden, C. H.

机构：

来源：

JOURNAL FOR NEW GENERATION SCIENCES | 2011年 / 9卷 / 02期

关键词：

tour operators; consumers; information systems; innovation; South Africa;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The purpose of this paper is to investigate the consumer-related information tour operators in South African have access to. Data was obtained by means of a self-administered computer-aided questionnaire forwarded to 1 000 tour operators; it was viewed by 360 tour operators and a response rate of 42,45% was achieved. The results indicate that 68,4% are satisfied with their information systems while a concerning low 34,9% 'Agree' that their information systems do provide them with consumer-related information. Tour operators will not be in a position to satisfy the dynamic needs and wants of today's tourists, unless there is information system innovation.

引用

页码：101 / 115

页数：15

共 35 条

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