EVALUATING BANK BRANCH LOCATION AND PERFORMANCE - A CASE-STUDY

被引：44
|
作者：
BOUFOUNOU, PV
机构：
来源：
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1995年 / 87卷 / 02期
关键词：
LOCATION; BANK BRANCH PLANNING; PERFORMANCE; REGRESSION STATISTICS;
D O I：
10.1016/0377-2217(92)00080-5
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper presents a model developed for a Greek Bank to assist its management in establishing branch goals, evaluating performance and planning new locations. Econometric methods are employed to produce a set of equations which effectively predict the main dimensions of branch performance.
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页码：389 / 402
页数：14
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