EVALUATING BANK BRANCH LOCATION AND PERFORMANCE - A CASE-STUDY

被引：44

作者：

BOUFOUNOU, PV

机构：

来源：

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1995年 / 87卷 / 02期

关键词：

LOCATION; BANK BRANCH PLANNING; PERFORMANCE; REGRESSION STATISTICS;

D O I：

10.1016/0377-2217(92)00080-5

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper presents a model developed for a Greek Bank to assist its management in establishing branch goals, evaluating performance and planning new locations. Econometric methods are employed to produce a set of equations which effectively predict the main dimensions of branch performance.

引用

页码：389 / 402

页数：14

共 18 条

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[2]

[Anonymous], 1953, ESSAYS POSITIVE EC

[3]

Banker R.D., 1988, STRATEGIC CONTRIBUTI

[4]

BRILLIS A, 1990, OPERATIONS RES 90, P149