Urban cultural landscapes, opportunity for the conservation of heritage and the sustainable tourism

The paper shows the relevance of the "urban views" and of the "inner urban scenes" as motivation for the tourist visit of the historical cities and the necessity to develop strategies for its putting in value like tourist product. The "urban cultural landscapes" would generate wealth and employment, and, therefore, they would be an alternative to policies that put the intensives uses of the ground in front to considerations of identity and cultural type. That will be the only way to stop the threats that overfly the urban cultural landscapes, in spite of we are far from the periods of fast population increase and strong urbanization like was the 1960 years and the second half of the 1990 until 2007.