CHILDRENS RESPONSES TO REPETITIVE TELEVISION COMMERCIALS

[1] BEVER TG, 1975, HARVARD BUS REV, V53, P119

[2] GRASS RC, 1974, J ADVERTISING RES, V9, P3

[3] GREENBERG A, 1973, J ADVERTISING RES, V13, P46

[4] RECONCILING CONFLICTING RESULTS DERIVED FROM EXPERIMENTAL AND SURVEY STUDIES OF ATTITUDE-CHANGE [J]. AMERICAN PSYCHOLOGIST, 1959, 14 (01) : 8 - 17

[5] MCGUIRE WJ, 1974, BEHAVIORAL MANAGEMEN

[6] Ray M., 1973, NEW MODELS MASS COMM

[7] RAY ML, 1971, J ADVERTISING RES, V11, P14

[1] BEVER TG, 1975, HARVARD BUS REV, V53, P119

[2] GRASS RC, 1974, J ADVERTISING RES, V9, P3

[3] GREENBERG A, 1973, J ADVERTISING RES, V13, P46

[4] RECONCILING CONFLICTING RESULTS DERIVED FROM EXPERIMENTAL AND SURVEY STUDIES OF ATTITUDE-CHANGE [J]. AMERICAN PSYCHOLOGIST, 1959, 14 (01) : 8 - 17

[5] MCGUIRE WJ, 1974, BEHAVIORAL MANAGEMEN

[6] Ray M., 1973, NEW MODELS MASS COMM

[7] RAY ML, 1971, J ADVERTISING RES, V11, P14