MARKETING GOVERNMENT AND SOCIAL-SERVICES - CROMPTON,JL, LAMB,CW

被引:0
作者
MURPHY, PE
机构
关键词
D O I
10.2307/1251654
中图分类号
F [经济];
学科分类号
02 ;
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页码:142 / 145
页数:4
相关论文
共 7 条
  • [1] Andreasen A.R., 1987, STRATEGIC MARKETING
  • [2] [Anonymous], 1986, MARKETING GOVT SOCIA
  • [3] Kotler P., 1987, MARKETING HLTH CARE
  • [4] Kotler P., 1985, STRATEGIC MARKETING
  • [5] Lovelock C, 1984, MARKETING PUBLIC NON
  • [6] Mokwa MP, 1981, GOVT MARKETING THEOR
  • [7] CLASSIFYING PRODUCTS STRATEGICALLY
    MURPHY, PE
    ENIS, BM
    [J]. JOURNAL OF MARKETING, 1986, 50 (03) : 24 - 42