MARKETING IN THE ROMANIAN SPORT DEVELOPING PROCESS: A SPORT ORGANIZATION MARKETING STRATEGY

The marketing strategy's role is to define the organization's attitude towards its environment and behavior in contrast with environment modifications. A marketing strategy expresses a corporation's option for a certain path chosen out of many others. Completing a strategy needs a factor analysis: the macro and micro-marketing environments as well as the internal area of that organization which ultimately lead to designing a strategic set of marketing alternatives as a result of this process. In order to be successful, a sport organization must have a base strategy which can train human resources and to transform any potential in real performance.