The Influence of Source Credibility on Communication Effectiveness

被引：1720
作者：
Hovland, Carl I.
Weiss, Walter
机构：
来源：
PUBLIC OPINION QUARTERLY | 1951年 / 15卷 / 04期
关键词：
D O I：
10.1086/266350
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：635 / 650
页数：16
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