INFLUENCING ROLE OF CHILD IN FAMILY DECISION MAKING

被引:58
作者
BEREY, LA
POLLAY, RW
机构
[1] GEN MILLS INC,MINNEAPOLIS,MN
[2] UNIV KANSAS,LAWRENCE,KS
关键词
D O I
10.2307/3149796
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:70 / 72
页数:3
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[2]  
GARNATZ G, UNPUBLISHED PAPER
[3]  
McNeal J., 1964, CHILDREN CONSUMERS
[4]  
NIELSEN AC, UNPUBLISHED MANUSCRI
[5]   DIRECT OBSERVATION OF PURCHASING BEHAVIOR [J].
WELLS, WD ;
LOSCIUTO, LA .
JOURNAL OF MARKETING RESEARCH, 1966, 3 (03) :227-233
[6]  
WELLS WD, 1966, KNOWING CONSUMER, P138