The Shape of Digital Engagement Health Care and Social Media

被引：7
作者：
Timimi, Farris K. [1 ]
机构：
[1] Mayo Clin, Div Cardiovasc Dis & Internal Med, Ctr Social Media, 200 First St,SW, Rochester, MN 55902 USA
来源：
JOURNAL OF AMBULATORY CARE MANAGEMENT | 2013年 / 36卷 / 03期
关键词：
digital; engagement; Facebook; online; patient-centered; patient-physician; Pinterest; social media; social networking; Twitter; YouTube;
D O I：
10.1097/JAC.0b013e3182965512
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
Health care lags behind other industries in engaging with customers via social networking. In part, this reflects concerns regarding health information privacy concerns, organizational fears regarding employee time mismanagement, and the real challenge that health care providers face with multiple and competing demands on time. Despite these fears and concerns, our patients are spending more and more of their time online seeking health care information, more often in social networks. Our greatest capacity for health care change management at present may well center on our strategic capacity to meet our patients where they spend the majority of their time online.
引用
收藏
页码：187 / 192
页数：6
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