AD REACTIONS OVER TIME - CAPTURING CHANGES IN THE REAL WORLD

被引：57

作者：

BURKE, MC

EDELL, JA

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1986年 / 13卷 / 01期

关键词：

D O I：

10.1086/209051

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：114 / 118

页数：5

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