HISTORICAL RESEARCH IN MARKETING

[1] Alderson W., 1965, DYNAMIC MARKETING BE

[2] [Anonymous], 1971, MERCHANTS MANUFACTUR

[3] [Anonymous], NATURE TIME

[4] MARKETING AS EXCHANGE - THEORY OF TRANSACTIONS IN MARKETPLACE [J]. AMERICAN BEHAVIORAL SCIENTIST, 1978, 21 (04) : 535 - 556

[5] Bartels R., 1976, HIST MARKETING THOUG

[6] DEVELOPMENT OF RETAIL GROCERY TRADE IN 19TH CENTURY [J]. BUSINESS HISTORY, 1967, 9 (02) : 110 - 117

[7] CONSTRUCT FOR COMPARATIVE MARKETING RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (02) : 149 - 153

[8] Bucklin LouisP., 1972, COMPETITION EVOLUTIO

[9] GOTTERDAMMERING FOR MARKETING [J]. JOURNAL OF MARKETING, 1978, 42 (03) : 11 - 19

[10] CASSADY R, 1963, MODELS MARKETS, P20

[1] Alderson W., 1965, DYNAMIC MARKETING BE

[2] [Anonymous], 1971, MERCHANTS MANUFACTUR

[3] [Anonymous], NATURE TIME

[4] MARKETING AS EXCHANGE - THEORY OF TRANSACTIONS IN MARKETPLACE [J]. AMERICAN BEHAVIORAL SCIENTIST, 1978, 21 (04) : 535 - 556

[5] Bartels R., 1976, HIST MARKETING THOUG

[6] DEVELOPMENT OF RETAIL GROCERY TRADE IN 19TH CENTURY [J]. BUSINESS HISTORY, 1967, 9 (02) : 110 - 117

[7] CONSTRUCT FOR COMPARATIVE MARKETING RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (02) : 149 - 153

[8] Bucklin LouisP., 1972, COMPETITION EVOLUTIO

[9] GOTTERDAMMERING FOR MARKETING [J]. JOURNAL OF MARKETING, 1978, 42 (03) : 11 - 19

[10] CASSADY R, 1963, MODELS MARKETS, P20