Cultural influence of Japanese anime in the reception of Graphic Design students of the University of Guayaquil

The problem of this research how does the Japanese anime culturally influence on the communicational reception of the first semester students of the Graphic Design career at the University of Guayaquil in 2017? The objective is to determine the cultural influence of the Japanese anime in the communication reception of said students. The hypothesis: the cultural influence of Japanese anime originates from the communicational reception Of Japanese content through the construction of social imaginaries in the students of the Graphic Design career. The variables are communication reception, social imaginary. The type of this descriptive research is the design is non experimental-transectional. The methodology: symbolic interactionism. In this research it was used 8 techniques divided into four qualitative and quantitative. Results: hypothesis tested. Proposal is to create conference "the interculturality of the Japanese anime in Guayaquil audiences" and to study the imaginary socio-cultural construction of the anime on the audiences of these cultural phenomena.