Let's make a start: From marketing to markets?

被引：1

作者：

Maclaran, Pauline ^{[1
]}

机构：

[1] Royal Holloway Univ London, Egham, Surrey, England

来源：

AUSTRALASIAN MARKETING JOURNAL | 2016年 / 24卷 / 03期

关键词：

marketing theory; Markets; Market actors;

D O I：

10.1016/j.ausmj.2016.08.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Welcoming Roger Layton's call for marketing to be recognised as a social science, this commentary suggests marketers will need to build a stronger body of marketing theory in order to achieve this goal. Both inter-disciplinary and intra-disciplinary insights will play a significant role, as well as challenging the managerial emphasis of our discipline. (C) 2016 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved.

引用

页码：247 / 248

页数：2

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