Let's make a start: From marketing to markets?

被引：1
|
作者：
Maclaran, Pauline [1 ]
机构：
[1] Royal Holloway Univ London, Egham, Surrey, England
来源：
AUSTRALASIAN MARKETING JOURNAL | 2016年 / 24卷 / 03期
关键词：
marketing theory; Markets; Market actors;
D O I：
10.1016/j.ausmj.2016.08.005
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Welcoming Roger Layton's call for marketing to be recognised as a social science, this commentary suggests marketers will need to build a stronger body of marketing theory in order to achieve this goal. Both inter-disciplinary and intra-disciplinary insights will play a significant role, as well as challenging the managerial emphasis of our discipline. (C) 2016 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved.
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页码：247 / 248
页数：2
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