RECENT CONTRIBUTIONS TO OPTIMAL PRODUCT POSITIONING AND BUYER SEGMENTATION

被引：91
作者：
GREEN, PE
KRIEGER, AM
机构：
[1] Univ of Pennsylvania, United States
来源：
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1989年 / 41卷 / 02期
关键词：
Buyer Segmentation - Conjoint Analysis - Market Segmentation - Multidimensional Scaling - Optimal Product Positioning;
D O I：
10.1016/0377-2217(89)90375-5
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
(Edited Abstract)
引用
收藏
页码：127 / 141
页数：15
相关论文
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