Creative Dimensions of Entrepreneurship: A Key to Business Innovation

被引：0

作者：

Arora, Manpreet ^{[1
]}

机构：

[1] Cent Univ Himachal Pradesh, Dept Accounting & Finance, Sch Business & Management Studies, Dharamshala, India

来源：

PACIFIC BUSINESS REVIEW INTERNATIONAL | 2016年 / 8卷 / 12期

关键词：

Entrepreneurial Ventures; Business Environment; Innovation;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Most of the entrepreneurial ventures are based on developing new and innovative products and take the lead in grabbing new opportunities which are risky and based on uncertain market situations. Entrepreneurial ventures are based on seeking and grabbing opportunities and use the potential to transform them into ventures. Thereby entrepreneurship is the key to creativity and innovation. Business environments are ever changing and are dynamic, entrepreneurs have divine inspiration to face such dynamism and uncertainty thorough their creative thought processes. This paper tries to analyse the importance of communication in entrepreneurial behaviour and proposes a model in entrepreneurship which can promote creativity and innovation.

引用

页码：255 / 259

页数：5

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