RURAL ENTREPRENEURSHIP IN CAJUCULTURA: A CASE STUDY

被引：0

作者：

Oliveira, A. B. B. ^{[1
]}

Silva, R. A. ^{[2
]}

Siqueira, E. S. ^{[3
]}

Siqueira Filho, V ^{[4
]}

机构：

[1] Univ Estadual Ceara, Programa Posgrad Adm, Fortaleza, Ceara, Brazil

[2] Univ Estado Rio Grande do Norte, Programa Posgrad Ciencias Socials & Humanas, Mossoro, RN, Brazil

[3] Univ Fed Rural Semi Arido, Dept Ciencias Sociais Aplicadas, Mossoro, RN, Brazil

[4] Univ Fed Rural Semi Arido, Dept Ciencias Humanas, Mossoro, RN, Brazil

来源：

HOLOS | 2018年 / 34卷 / 05期

关键词：

Cashew cultivation; Rural entrepreneurship; Innovation;

D O I：

10.15628/holos.2018.6058

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

The present paper has the objective to identify the management strategies developed by cashew nut producers of the municipality of Serra do Mel / RN. The interviews were conducted with the most active producers of each agrovila, totaling 23 producers. It has been found that producers have an entrepreneurial profile characterized by persistence, mutual aid, ability to deal with uncertainties and seize opportunities, as they achieve success in their business even without in-depth technical knowledge and access to new technologies, without financial resources, with the uncertainty arising from drought and without government incentives. They saw in this medium of marketing their products a strategy for social, rural and economic development.

引用

页码：116 / 139

页数：24

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