RURAL ENTREPRENEURSHIP IN CAJUCULTURA: A CASE STUDY

The present paper has the objective to identify the management strategies developed by cashew nut producers of the municipality of Serra do Mel / RN. The interviews were conducted with the most active producers of each agrovila, totaling 23 producers. It has been found that producers have an entrepreneurial profile characterized by persistence, mutual aid, ability to deal with uncertainties and seize opportunities, as they achieve success in their business even without in-depth technical knowledge and access to new technologies, without financial resources, with the uncertainty arising from drought and without government incentives. They saw in this medium of marketing their products a strategy for social, rural and economic development.