The author describes cognitive linguistics in intra-scientific context, emphasises the aspect of its inclusion into functionalism as a paradigmatic linguistic direction, and into the context of science, exploring cognition. On the basis of comparative analysis the internal and external impulses of activating the functioning of the anthropocentric approach to language are being identified. The article characterizes restrictions of structural intra-linguistic methods of analysis at introducing linguistic text generation problems in real acts of communications in a research field. We define the theoretical and methodological orientations of functionalism and the nature of inclusion of cognitive linguistics into the functionalism paradigm. The problems of the theory of artificial intelligence and information technologies of natural language processing are presented as external impulses that stimulate the formation of cognitive linguistics.
