GENDER STEREOTYPES IN ADVERTISING RHETORIC IN FRANCE AND IN RUSSIA

被引：0

作者：

Strakhova, A. V. ^{[1
]}

机构：

[1] Peoples Friendship Univ Russia, Dept Gen & Russian Linguist, Mikloukho Maklaya Str 6, Moscow 117198, Russia

来源：

VESTNIK ROSSIISKOGO UNIVERSITETA DRUZHBY NARODOV-SERIYA LINGVISTIKA-RUSSIAN JOURNAL OF LINGUISTICS | 2010年 / 03期

关键词：

verbal effect; the rhetoric of advertising; gender stereotypes; advertising text;

D O I：

暂无

中图分类号：

H [语言、文字];

学科分类号：

05 ;

摘要：

The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.

引用

页码：23 / 29

页数：7