The article deals with the problem of implementing news discourse in the present time of new media, when the narrative characteristics of the media environment have changed because of the demands of society. At the same time, the narrativization of the news when the Internet becomes the main source of news about all the events is unknown and represents a completely new research field. Modern news has a new different format, suggesting discreteness and breaking down into messages. They can fit into 140 letters or splits up into paragraphs and sub-paragraphs, which is equipped with the same short message, allocated in font or color. At the end of the article, we often have a "summing up" block, which represents a ready-made conclusion. In the course of the analysis, the basic features of both individual messages, as well as the principles of the news formation, its contextual strategy and the synthesis of visuality and narrativity, the continuing hypertextual plots, the role of reader responses that become the continuation and development of the news story are revealed. The author concludes that new media devote much more attention to the representation of news discourse than their predecessors did: they are striving for a full verbalization of the news, using narrative strategies worked out by fiction. With the help of detailed narratological analysis, it is possible to map the implementation and perception of modern news content, to research those strategies that allow new media to influence to the formation of public opinions.