Two norms for innovation in outdoor sports: Technical and social innovation

Technical innovation is not separated from the social so much, but it is difficult to mix the two types of innovation. It is possible to arrange innovations along a continuum where, at one pole, social innovations are conditioned by technical innovations and, at the other, social innovations are first and autonomous. Social innovations (way of living together activities), in climbing or in diving, have been conditioned by the technical innovations of safety equipment. Social innovation, in this case, is consistent with the increased use of technology. But, social innovations can be more independent from technical innovations (adventure parks do not add new technologies to the equipment used in the army, but the ways of living together are different). Users become central in social innovation in outdoor sports. Involvement of the players is an essential condition for successful innovation.